About me

About Me

Hey there! Vijaya Reddy here from Bangalore. Welcome to my blog! And glad that you checked out my About page. I am a passionate academician (And I am an educational consultant too!). I have been in the education field since 1997.

I write about educational blogs. I am also a blogger on motivation and life hacks.

My first lecturership and mentorship attracted students to get into medical, as biology was my major. Then was offered the principal post ina degree college and served for 9 years. This journey unearthed a lot of milestones such as university Ranks to students, NAAC accreditation apart from participation in active programs for student learning. Although I kept upgrading with entrepreneurship development programs, Lifeskills, and Blended learning.

I have actively organized FDPS, International and National conferences, written and edited articles in ISBN BOOKS.

I had an exit from the Principal post in May 2020. After that, I have interned in Digital marketing. I also write, speak, and consult on educational issues, life skills and, Digital marketing.

You can also check out the books I have published and the workshops I have conducted. If you are new to my blog and don’t know where to start, visit my top articles page.


I have also launched a free digital marketing course to help people learn digital marketing. Stay tuned and subscribe to my blog to learn the latest stuff in digital marketing. 🙂

The Long Story

Not everyone can plan their future and drive their lives as they want to. We plan something but life has something else for us. I got into the field of digital marketing by accident. It was not planned. However, I am happy where I have reached. There are certain forces which channeled my energy and brought me here.

I joined Ph.D. in 1994 when my daughter was 28 days old. My passion for getting a doctorate in front of my name got me there. I was a university ranker in my post-graduation and was married off in my final year of PG. Dad was in Indian Airforce hence studied in Kendriya Vidyalaya in different locals of India. Hubby is a battery man. I was a passionate learner and started a lecturer job in RJS. I really loved the subjects ie, Biology.


In 2011, I got a principal job inRJSFGC.Initially, I was not happy to accept it, as I was too sincere and hardworking and it may affect my kid’s studies. However, I was forced and got into it. To learn ins and outs of administration I took the help of Naac standards, and in about 3 years’ time, the college was accredited. Passion never dies, it becomes bigger with the standards of the institution. The magic started, university Ranks followed for about 3 consecutive years. Standard protocols were set. The system once set rolls on.

I was offered a principal job at New Horizon in 2018,  This job had different expectations, here I learned a life skills course in Mukhtha academy on Saturdays for 3 months. This helped me to tackle the parents and students better.

From July 2020 I am in intern in Digital marketing from Deepak.

I was a regular at yoga and meditation programs from Sri Sri Ravishanker. I started writing the stories of my life in vijireddy@blogspot.com, then came across an article that talked about how one can earn revenue from blogging and AdSense. I got inspired.

I wanted to use my vast educational expertise to conceptualize, design courses to engineering and degree students.  Eventually, I learned that one needs to learn digital marketing as corona had hit lots of jobs, and online is the new norm. And  I wanted to connect students and teachers through the forum so they can help each other. I also learned that it is always better to have your own domain so that you can control the brand.